Written by Grace Kohn
No one likes overadvertising. The pop-up advertisement monster lives rent free in many of our smartphone screens. One may assume seeing the same thing over and over again makes it lose its shine. But is this actually true in social media marketing? When does posting too much become… too much?
The short answer is, if you think you’re doing too much, you’re probably doing a great job!
Most social media platform algorithms love consistency, depending on the platform and your content strategy. As discussed in this column before, social media marketing for your small business is a full time job in itself. If you’re posting every day on all of your platforms, you’re already doing great.
According to the “Marketing Rule of 7,” a common communication concept taught by many universities, a potential customer should encounter a brand’s marketing messages at least seven times before making a purchase decision. That means you need to be posting consistently for your customer to find you and actually make a purchase, booking, inquiry, etc.
Although each algorithm is different, most want you to be posting at least once a day. According to Adobe the optimum posting amounts for social media platforms is as follows:
- Facebook: 1-2 posts per day
- X: 3 posts per day
- LinkedIn: 2-5 posts per week
- Instagram: 1-2 Reels per day
+ 1 image or carousel post per day - TikTok: 1-3 posts per day
- Pinterest: 4-10 posts per day
However, just like social media platforms, every small business is different. You have to decide on what will be the best posting strategy for you. Note that you do not need to be posting on every platform to be successful, pick two to three platforms that you enjoy and capitalize on their fullest potential. Remember to utilize cross-posting features, now available for free on Facebook, Instagram, and Pinterest. If you’re not sure how to hook them up correctly to automatically cross-post, reach out to your local marketing team, and they will be happy to help you! This will make your life so much easier and get you in front of more potential customers more often.
If you worry about posting too much or too often, you will never get in front of the customers that will connect with your brand. Remember who your business serves and what they want out of your brand. If your posts consistently show them how you can help solve their problem, make their life easier, or become their newest obsession, you won’t have to worry about being the pop-up advertisement monster that we all are tired of.
